Let us ask a question, is Nike adidas 17 the sponsor of the London Olympic Games? It's believed that most people's answers are"yes" and the data also suggest this In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.However, for Nike, which never adventures to give up every major game would not miss the Olympics, therefore, a culmination of walking a fine line as possible "Live out Your Greatness" series of marketing activities also came into being, of course, the spirit to support the universal sports is also an important reason for it.

Of course, this is the result Nike hope to see.Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of adidas 17.1 Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the thorn, so it didn't punish Nike.Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the official micro adidas 17.3 blogging "Just Do It".

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The 2012 Beijing marathon in this morning began in Tiananmen Square, the sports clothing producer Adidas had given to Beijing marathon sponsorship, what is more, it directly made "cool run group" to participate in the game, and that becomes a window of field.Six o 'clock in the morning, in front of Tiananmen Square at Beijing marathon start there have gathered a lot of people, and thousands of marathon lovers will be here to give a bowl-off. In these people, Adidas Cool running group makes themselves shining. The purpose that they has repeatedly participated in Beijing Marathon lies not only in the competition, but more importantly, they hope that by this action, running, such a simple but very effective health exercise can be wider passed.

Beijing Marathon is different with adidas 3d runner the Berlin Marathon and other Marathon, the amateur runners are much more, and the cool running Adidas Group is composed of these amateurs. At half past eight, hearing the gun shot, the specialist athletes take the lead in response, and more participants are running with the big group slowly passed starting point. To cool run team and other spare-time players, running up means happiness, and it has no matter with the end. In order to assistant with each runner to realize their marathon dream, Adidas in the entry run in a special launched a challenge task -- match sprint.