Our development team puma disc was huge with this. We had never done something super segmented with the sole and we wanted to make sure the feel was amazing. Our team worked closely together to come with the best finished product possible. The shoe is super flexible, but there is some rigidity in it to naturally transition from heel to toe. There are a lot of really great internal performance features in the shoe which I think are pretty cool.

The mid stance phase, there is lightweight EVA in the midsole with the TPU lacing plate on the upper to stabilize the foot during mid stance, the TPU also helps stabilize the foot during heel strike. Over the last few puma basket years, PUMA has made major splashes to position themselves as a true force in the industry. They recently launched PUMA Hoops with top-flight NBA rookies while naming Jay-Z as Creative Director for that category. On the style side, they puma roma  ve collaborated with famous faces such as Rihanna, Selena Gomez, and Kylie Jenner to name a few. Now, the brand is ready to engage the running world with the new Hybrid technology and the Puma Hybrid Rocket.

The stylish Rocket model officially launches the Hybrid technology in an eye-catching manner, merging IGNITE Foam and NRGY beads into one cohesive unit. Hybrid foam, along with the other original design traits of the Rocket, shakes up the crowded running space with a puma king disruptive, attention-grabbing performance shoe. Chris Vella, Senior Designer for Running/Training Footwear at PUMA explains,  The Rocket was born out of this need to disrupt the market. The technology came from our innovation team in Germany. They re constantly working on new technologies whether it be foams or fit systems, or materials.

Running shoe. Vella elaborates,  This was such a big initiative that everyone sketched on it. We had a whole team working on it in the design huddle room, putting things on the wall, trying to figure out the direction to go with the Rocket. We went through a lot of sketches and it was a really strong group effort, focusing on keeping the product honest. I have to call out the development and 3D modeling teams.

Their RS 100 recently showed us that puma sliders there s plenty of room to crank up the volume on an  Animal sneaker, and now Puma unleashes four new releases with relatively subdued wild theming. The Puma  Leopard Pack has been on our radar since spring, and now two each of the Puma Suedes and Slipstreams are ready for the taking. That leaves out the three Steppers and one of the Suedes we previewed earlier, but the stuff that just hit leaves nothing behind in terms of eye-catching visuals. Check out all four in more photos below, then grab yours from retailers like Kith .